Campobello once again took part in MICAM in Milan, reinforcing the Portuguese brand’s positioning on one of the main international stages of the footwear industry. Its continued participation in the trade fair is part of the brand’s strategy, at a time when the national industry is seeking to consolidate and regain its presence in foreign markets.
According to Campobello’s commercial manager, Susana Nogueira, MICAM remains a true “business card”, essential for following different market cycles and strengthening commercial relationships built over time. The brand’s regular presence at the event reflects a long-term vision based on close contact with international buyers and consistency in brand positioning.
The reference to Campobello also highlights its connection to the production history of Cruz de Pedra, a company with a strong family heritage in footwear manufacturing. This foundation of know-how and tradition is now complemented by a bolder approach that seeks to balance industrial heritage with adaptation to current market demands. The brand is presented as eclectic and global, with a clear focus on shoe care and timelessness.
Another relevant focus is the growing attention to the women’s segment. Campobello is preparing a line aimed at women looking for more masculine-inspired models, such as loafers and Chelsea boots, with a full size range. This move responds to growing demand and strengthens the diversification of the brand’s offer.
Overall, Campobello’s presence at MICAM confirms its active role in the Portuguese footwear landscape, in a sector that continues to face challenges but maintains a clear direction towards internationalisation, differentiation, and sustained positioning in global markets.
Source: APICCAPS - Portuguese footwear seeks to return to international markets (March 21, 2023)
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